PROJECT

Electronic Arts Internship

UX Designer | Summer & Fall 2020

PROCESS

Objective

Problem

Market Research

Wireframes

First Iterations

User Testing

Subsequent Iterations

Design System

Next Steps

PROJECT

EA Help Experience Improvements – How might we enable players to find help faster?

To comply with my non-disclosure agreement, I have changed some of the quantitative data in this case study.

Skills

UX Design

User Testing

Design Systems

Team

1 Senior Experience Design Manager

2 Product Managers

My Role

UX Design Intern working under my manager, a Senior Experience Design Manager

Objective

My goal of this project was to improve the player’s experience on EA Help to enable them to find help faster. The number of support tickets will be reduced and will save more time for the company. This also aligns with the company goals of reducing toxicity.

I have built a foundation and collected data to improve future iterations of the pages.

Before & After

Objective V2

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

PROJECT

Electronic Arts Internship

UX Designer | Summer & Fall 2020

PROJECT

Electronic Arts Internship

UX Designer | Summer & Fall 2020

PROJECT

Electronic Arts Internship

UX Designer | Summer & Fall 2020