Candyleaf Designs:

Brand Design and Shop

I design enamel pins, acrylic charms, and vinyl stickers to sell at conventions and online on my Etsy linked here. Below is my process on how I started designing my creative brand and business.

Why “Candyleaf”?

My artist name, Candyleaf, symbolizes the pastel color and nature inspiration for my art. I’ve been using this name since 2012, when I first started sharing my art online.

How did you design Candyleaf Designs?

I started my brand by designing a logo and shop banner. I chose a candy-shaped bunny with a leaf font to symbolize the name of my business. I started Candyleaf Designs in October 2019.

After conducting a brainstorm of my brand, I made a high fidelity logo with my chosen typography and banner.

After having a solid logo and banner in place, I created multiple platforms for my brand on social media using Etsy, Instagram, and Facebook. This way, I can grow and interact with my community.

What kinds of events do you participate in?

I have tabled at 6 different events: Kin-Yoobi Con (August 2019), Lynbrook Holiday Craft Fair (November 2019), Google Holiday Marketplace (December 2019), San Francisco Japantown Mini Art Mart (December 2019), SacAnime (January 2020), SHM-Con (February 2020).

What kinds of merch do you create?

I design enamel pins, acrylic charms, vinyl stickers, and buttons.

These are some highlights – I have more available on my Etsy shop.

Enamel Pins

Acrylic Charms


Do you use social media for art?

I do! I am most active on Instagram and Twitter for art and work-in-progress updates. Feel free to check out my Etsy for my latest shop updates.

Which events will you be tabling at in the future?

This is to be determined until the whole COVID-19 situation comes to a resolution. Meanwhile, I am still running my Etsy store, and stickers have free shipping.