I design enamel pins, acrylic charms, and vinyl stickers to sell at conventions and online on my Etsy linked here. Below is my process on how I started designing my creative brand and business.
My artist name, Candyleaf, symbolizes the pastel color and nature inspiration for my art. I’ve been using this name since 2012, when I first started sharing my art online.
I started my brand by designing a logo and shop banner. I chose a candy-shaped bunny with a leaf font to symbolize the name of my business. I started Candyleaf Designs in October 2019.
After conducting a brainstorm of my brand, I made a high fidelity logo with my chosen typography and banner.
After having a solid logo and banner in place, I created multiple platforms for my brand on social media using Etsy, Instagram, and Facebook. This way, I can grow and interact with my community.
I have tabled at 6 different events: Kin-Yoobi Con (August 2019), Lynbrook Holiday Craft Fair (November 2019), Google Holiday Marketplace (December 2019), San Francisco Japantown Mini Art Mart (December 2019), SacAnime (January 2020), SHM-Con (February 2020).
I design enamel pins, acrylic charms, vinyl stickers, and buttons.
These are some highlights – I have more available on my Etsy shop.
This is to be determined until the whole COVID-19 situation comes to a resolution. Meanwhile, I am still running my Etsy store, and stickers have free shipping.